Website Traffic

8 Effective Ways to Promote Your Website

Traffic means more customers. That is the rule number 1. You can have the best product in the world, but without effective advertising, no one will know about it. Organic traffic is an excellent and important way to grow your site. However, it doesn’t have to be your only strategy. Paid website traffic can generate quick growth in traffic.

Google, the most visited search engine on Earth with a 92% market share, processes approximately 63,000 search queries every second. That's about 5.6 billion searches per day and 2 trillion global searches per year.

Study shows that consumers who click through to a site via a paid ad are 50% more likely to purchase than a visitor who arrives organically.

Best Traffic Sources

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Google Ads

https://ads.google.com/home/

Your blog will be at the forefront with the help of Google Ads. Whenever the readers are searching for blogs similar to yours, it will pop up on Google search. Google Ads is simple to run and set up with just a click away. You can set the budget that works for you and never need to pay more than your monthly budget cap and can stop whenever you want. Google Ads also lets you adjust the start and stop time giving you total control.

At a glance:

  • 5.6 billion searches per day
  • 2 million websites, videos, and apps (Google Display Network).
  • Audience Targeting

SEE DETAILS

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Facebook Ads

https://www.facebook.com/business/ads

With 1.6 billion people worldwide connected to small businesses on Facebook, Facebook provides us the best advertising solution that is easy to set up and use. You can target readers and fans and create and run campaigns using simple build-in self-service tools and easy-to-read reports that keep the track of performance. With more than two billion people using Facebook every month, your customer reach has been made easy. Just choose your objective, select audience, decide where to run, set a budget and you are done.

At a glance:

  • 1.6 billion accounts
  • Audience Targeting

SEE DETAILS

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Instagram Ads

https://business.instagram.com/

Instagram is one of the most popular social networks and the source of traffic in the current era! Be it any topic, makeup, fiction, brand content, everyone is making use of Instagram and it lets you have the liberty of being creative to the finest. You can always be aware of the latest trends through Instagram and in the same way use it to divert a huge chunk of traffic to your blog, if done right. Just like Facebook, you can dive into built-in self-service tools that will let you select the audience and budget.

At a glance:

  • 1 billion monthly active users
  • Audience Targeting

SEE DETAILS

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Reddit

https://www.redditinc.com/advertising

Generating traffic to your blog has been made easier with Reddit! With 400 million Redditors and 1.3 million subreddit communities, you can post your content in subreddits related to your niche to drive traffic. It is different to drive website traffic using Reddit compared to Facebook, Instagram, and Twitter as the communities are individually made and you will be targeting a selective customer base only. Also, continuous engagement with other fellow Redditors will significantly increase your traffic.

At a glance:

  • 52 million daily active users

SEE DETAILS

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Quora

https://q.quoraforbusiness.com/business

Get high-quality traffic to your website with the help of Quora! Quora is a popular question and answer platform and the coolest thing is that any question or answer asked on the platform stays there forever. You can add the relevant link from your website or blog if it brings value to the answer to the mentioned question. Browse through the different topics that match your keywords, answer in the best possible manner, and subtlety direct people to your blog.

At a glance:

  • 300 million users per month

SEE DETAILS

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Twitter

https://ads.twitter.com

Grow your blog with Twitter! You can drive massive traffic on your blog with the help of this social media platform that has garnered over 186 million users. The first step is to target the audience and optimize your profile in the best possible way. Add a strong calling bio and include your blog URL and don’t forget to pin a tweet that will make people visit your blog. Twitter also lets you share to other social media platforms making it easy to connect and drive traffic all over.

At a glance:

  • 200 million daily active users

SEE DETAILS

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Medium

https://medium.com/

With the help of Medium, you can connect with millions of like-minded readers on one platform! This platform is all about easy and free posting regarding your topic be it relationships, health, politics, programming, data science, JavaScript, etc. This new model for digital publishing has garnered over 100 million readers and creates deeper connections between readers and writers that can lead to new doors of discovery. Publish your blog link here for an exchange of information and traffic.

At a glance:

  • 100 million readers

SEE DETAILS

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Telegram

https://telegram.org/

Telegram is a platform similar to WhatsApp that rose in demand during the pandemic, making it a great option to drive traffic to your blog. You can simply make a group and add thousands of members to it and share your content there. Telegram is free to use and comes without any member limit making it an accessible and reliable option to drive the traffic and share your blog link amongst many. You can also cross-promote your Telegram content on different social media platforms.

At a glance:

  • 500 million users

SEE DETAILS

Few Marketing Tips

In Internet Marketing world cutting costs is not the only way to maximize your profit.

  • Do indepth keyword research.
  • Remove keywords with poor performance.
  • Expand your negative keyword list.
  • Target, narrow your audience.
  • Optimize your landing pages regularly.
Resources

Need Help?

The best way to get the maximium out of your website is to learn what the pros do. By understanding how website traffic sources work and which traffic sources are yielding the most profits, you’ll be able to shape and change your overall monetization strategy.

Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

Resources We Like

Google Ads Guide

Learn about Google online advertising basics, setting up a Google Ads campaign, and improving your results.

https://support.google.com/google-ads/

The PPC Guide for Beginners

Tips & tricks to help you get the most out of your online advertising.

https://www.wordstream.com/blog/ws/2013/07/30/ppc-guide-for-beginners-1

The Ultimate Guide to PPC Marketing

A complete guide to pay-per-click marketing basics.

https://www.ppchero.com/ppc/

Youtube

Learn how Google Ads can connect you with potential customers across the web.

https://www.youtube.com/watch?v=cOTMWqwUXPU&list=PL9piTIvKJnJNvhf_KbIN1q22JH9VESLN8

Udemy Google Ads

Learn how to start Google Ads campaign to get relevant traffic directed to your site.

https://www.udemy.com/topic/google-ads/

Learn how to start Facebook Ads campaign and start attracting more customers.

hhttps://www.udemy.com/topic/facebook-ads/